ON Designs

Simplexpression

Simplifying the shopping experience

Simplexpression is jewelry studio runs by my wife Dana Nguyen. Each design is handcrafted to be simple for everyday wear. To reflect the products, I created a straightforward user experience with responsive layout for easy access on any device.

responsive screenshots

The site is hand coded for fast performance and integrated with PayPal for easy, secured transactions.

intro page

In addition to the website, I designed full-page magazine ads to promote our products. These ads were created with the integration of handmade letters and digital typefaces.

Magazine Ad Magazine Ad

Because this project is a result of love and passion, we make our products affordable so that we could share them with you. We hope that you would take pleasure in wearing them as much as we do in crafting them.