ON Designs

Le Mekong Cuisine

Optimizing the customer experience

Five years after the initial launch, Le Mekong contracted me again to optimize its website for the mobile experience. I took the opportunity to rewrite the HTML and CSS from scratch. The new markups are cleaner and leaner. The responsive layout makes it easy to visit the website on various devices and platforms.

Responsive screenshots

In the original contract, I was hired to design the website only, but it was expanded into creating print marketing materials including business card, letterhead, envelope, flyers, gift certificates, and employee handbook.

Menu page

Designing the branding for Le Mekong was one of my favorite parts of this project. The final logo is set in HL Thu Phap, a popular, calligraphic typeface that is being used everywhere in Vietnamese publications. What makes this brand distinctive is the bright orange set against the brown background and complemented with the clarity of Univers. While the script suggests traditional Vietnamese, the san-serif gives a sense of modernness.

Le Mekong logo

From the logo to the stationary to the website, I am still proud of the work I had done for this project.

Testimonial

Owner of Le mekong Vietnamese Cuisine, Khanh Nguyen:

I approached Donny to design a web site for our new restaurant and he ended up creating both of our online and offline promotional materials. From the gorgeous web pages to the distinctive logo to the graceful business card to the catchy flyers, Donny is masterful in bringing together a unified brand. He is not only a creative problem solver who takes on challenges to come up with elegant, effective solutions, but also a down-to-earth guy.